Apple Vision Pro Team Aims to Launch Cheaper Headset by 2025

Apple’s highly anticipated Vision Pro augmented reality (AR) and virtual reality (VR) headset, priced at $3,499, has captured significant attention. However, recognizing the need for more affordable options, Apple is actively working on a cheaper version of this revolutionary device.

Key Points:

• Target Release: Apple aims to launch the more affordable headset by the end of 2025.
• Pricing: Expected to range between $1,500 and $2,500, significantly lower than the Vision Pro.
• Technical Adjustments: The cheaper model will likely use an A-series chipset, similar to those in iPhones, instead of the M-series found in the Vision Pro. It might also lack the EyeSight front display.
• Supply Chain Challenges: Apple is expanding its supplier base for micro-OLED displays to manage costs and scale production. They are testing samples from Chinese suppliers BOE and SeeYa Technology.
• Market Competition: Companies like Samsung are also developing advanced XR headsets, aiming to compete with Apple’s offerings.

Development Insights:

Supply Chain and Technical Strategies

Apple’s move to introduce additional suppliers for micro-OLED displays is a strategic effort to reduce production costs and increase availability. By incorporating components similar to those in iPhones, Apple intends to maintain high performance while managing expenses.

Market Impact

The introduction of a more affordable AR/VR headset could significantly expand Apple’s market reach, allowing more consumers to experience mixed reality. This strategic move also addresses the competitive pressure from other tech giants like Samsung, which is developing its own high-spec XR headsets.

Apple’s initiative to develop a cheaper version of the Vision Pro headset marks a significant step towards making advanced AR and VR technologies more accessible. As the company navigates supply chain challenges and competitive pressures, the tech world eagerly awaits this new, more affordable device.

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